Coming up with the right layout for brands and package materials for different commodities can greatly help in establishing the identity of a newly formed company. These details will be included in most of the products as well as many promotional materials such as stationery, collaterals, media releases (television, radio and newspaper advertisements), and advocacy campaigns. In order to help you come up with the right layout, these are the major elements that you need to consider:

Logo

The shape and form should be relevant to the nature of the enterprise but still unique that it can be easily remembered by potential consumers. For example, if a business offers laundry service, one of the characters in the name can be converted into one of the materials used for this facility (e.g. washing machine, laundry powder, etc.). It should be easy to understand and have a style that clients can relate to.

Font

The text should be clear and easy to read. Many have fallen victim to misrepresentation because of errors in character form and layout. Worst case scenario, clients will completely misspell the name of the business. The label should be consistent with the design of the other elements.

Colour

This factor is by far one of the first recognisable components incorporated in graphics. The trend nowadays is to pick one background colour because multiple shades can overwhelm the eyesight. But make sure that it does not overpower the entire layout. Ideally, the colour of the background and the text should be in contrast with one another so as to make the latter more discernable (e.g. black overlay and white font).

Accessories

There are other elements that can be added such as borders, shadows or shine in characters, and slogans. These enhancements can add spice to the overall layout.

The main goal of these graphics is to sum up the identity of the company. In the future, this will also help guide the overall course and ambition of your commercial establishment. So, you should consider graphic design as an important element in your branding strategy.